Built on Experience. Driven by Innovation.
We’re a global team with a 100-strong supplier network for faster production and speed to market.
Operating for over 20 years, we’re a trusted POSM partner across diverse industries from Tobacco, Food and Beverage, to the Pharmaceutical Industry and Cosmetics.
Our full-service approach covers design to production, helping our clients grab attention with creative display solutions.
Founding
2002
7Concepts founded
by Michael Piette and Yves Hansenne, pioneering lenticular motion displays in Benelux.
2002
Founding
2004
Michael Piette
becomes sole owner.
2004
Strategic pivot
2005
Sabaydin Helsoni joins
to build a strong European distribution network.New clients aquisition : Proximus, Canon, El Corte Inglés, Orange,
Imperial Brands ...
2005
Strategic pivot
2007
Technological shift
towards custom FMCG displays as digital
replaced lenticular tech.Developed core expertise in low-voltage,
battery-powered LED systems. Carole Piette joins as Administration & Finance Manager.
2007
Global scale-up
2010
Joint manufacturing and R&D
Partnered with a Guangzhou based company to engineer
and manufacture low-voltage LED modules
and boost production capacity in ChinaOptimized global delivery networks and
cost-efficiency.Pierre Vilpoux joins as Project Manager.
2010
Global scale-up
2011
Invention of the ¨Blinky Pack¨
We invented and patented the Blinky Pack, pioneering
self-powered illuminated packaging solutions using LED Fiber optic and LED edge-lighting
technologies
2011
Global scale-up
2012
European joint venture
Acquired a majority stake in a strategic joint venture with Signum (Romania).Romain Montagard joins as Account Manager.
2012
Operations
2000
Dedicated production site
Created a 1200 sqm facility with Signum for rapid prototyping and small-scale custom productions. Specialized in short-run manufacturing for Global Travel Retail projects. End of the production line in 2017
2000
Product innovation
2023
K2000 Series launched
introducing innovative self-powered products and shelf highlighters.
2023
Portfolio expansion
2025
EcoVadis Platinum certified
cementing our commitment to sustainable, high-impact merchandising.
2025
Founding
2002
7Concepts founded
by Michael Piette and Yves Hansenne, pioneering lenticular motion displays in Benelux.
2002
Founding
2004
Michael Piette
becomes sole owner.
2004
Strategic pivot
2005
Sabaydin Helsoni joins
to build a strong European distribution network.New clients aquisition : Proximus, Canon, El Corte Inglés, Orange,
Imperial Brands ...
2005
Strategic pivot
2007
Technological shift
towards custom FMCG displays as digital
replaced lenticular tech.Developed core expertise in low-voltage,
battery-powered LED systems. Carole Piette joins as Administration & Finance Manager.
2007
Global scale-up
2010
Joint manufacturing and R&D
Partnered with a Guangzhou based company to engineer
and manufacture low-voltage LED modules
and boost production capacity in ChinaOptimized global delivery networks and
cost-efficiency.Pierre Vilpoux joins as Project Manager.
2010
Global scale-up
2011
Invention of the ¨Blinky Pack¨
We invented and patented the Blinky Pack, pioneering
self-powered illuminated packaging solutions using LED Fiber optic and LED edge-lighting
technologies
2011
Global scale-up
2012
European joint venture
Acquired a majority stake in a strategic joint venture with Signum (Romania).Romain Montagard joins as Account Manager.
2012
Operations
2000
Dedicated production site
Created a 1200 sqm facility with Signum for
rapid prototyping and small-scale custom productions. Specialized in short-run manufacturing forGlobal Travel Retail projects. End of the production line in 2017
2000
Product innovation
2023
K2000 Series launched
introducing innovative self-powered products and shelf highlighters.
2023
Portfolio expansion
2025
EcoVadis Platinum certified
cementing our commitment to sustainable, high-impact merchandising.
2025
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